About Us

Self-care is so much more than a manicure and pedicure:

It starts from within.

You see, as a Black female entrepreneur, this was a lesson I had to learn the hard way. Within my first year building my first business, Goldmine & Coco, a lifestyle brand designed to help your goals hop off your vision board and into your reality, I quickly realized I wasn’t taking as much time as I needed to pour into myself.

It wasn’t until I reconnected with God and put the focus back on myself that I

stopped struggling and burning myself out and started thriving, versus just surviving.

And that’s why I started Felicia Jarrell: to remind ambitious, hard-working,
magical women just like you that abundance, spiritual connection and self-care
doesn’t have to wait.

You can experience it right now and in every waking moment of your life.

You work so incredibly hard. And it’s time to indulge yourself.

Reignite your journey towards abundance with Felicia Jarrell. We’re here to
remind you of your greatness.